I think it is out in the open a lot more then you think. You just dont notice it unless they are holding hands in public... In my experience none of the cougars I was with were in to PDA.... but we were out in public a lot and no one had a clue that we are banging....The cougar phenome has taken the world by stormed. Still not as open as WW & BM but behind closed doors it's a sure thing